Focus on Imaging 2012

Yesterday was the start of this year’s Focus on Imaging exhibition. I decided not to attend last year, as Canon weren’t attending and there wasn’t anything specific I wanted to have a look at. This year though was set to be full of anticipation, with Canon’s recent releases of the 1D X and 5D MkIII, not to mention Nikon’s D800 and D800E.

I had originally decided to go out of curiosity, to have a look at the 1D X, but then of course with all the rumours and subsequent release of the 5D MkIII, it took on a new edge, as it was a camera that was more in my price range or more to the point a price range I could justify, based on my level of sales. Then the week before the exhibition, I received an invite from Canon Professional Services (CPS) to a demonstration of the 5D MkIII, so my first stop on arrival was the CPS stand, next to the main Canon auditorium, to book a session.

My overall impression of Focus, was that there were less people there than I remembered from two years ago. However, it could just have been that they were all crowded around the 5D MkIII and 1D X stands, as you couldn’t get anywhere near them when I arrived, such was the interest and the corridor in that area was completely blocked. The usual range of show offers from the various exhibitors were in evidence, including a good price for a Black Rapid strap and a set of small Interfit 5-in-1 reflectors, but as usual, the paper I usually use was noticeable by its absence, despite a couple of exhibitors having a selection from Hahnemuehle (including Hahnemuehle themselves).

Then the time came for the demonstration and I will make another post with my impressions (along with some impressions expressed by the rep) of that and the subsequent quick testing afterwards. After that, I also made a beeline for the area where they had the only sample of the pre-announced 200-400 with built in extender. First of all, I picked it up and was immediately surprised by the weight, or rather the lack of it. It was much easier to handle than my 300mm f/2.8 IS (original version). I think this was partly due to the lightness and partly due to balance. I would say it’s only marginally heavier than the 300mm f/2.8 but much better balanced. I then had a chance to try it on a 1D MkIV. I wasn’t able to get any real impressions beyond seeing the difference between the extender in and out, but it’s very easy to reach the switch to flip it in and out with your left thumb. If it has the same image quality of other super teles (which I’m sure it will have), then it will be a lens to lust after.

All in all, it was worth attending and it was a good opportunity to see the new cameras and upcoming lenses. For anyone who is considering attending over the next couple of days, I would say get on the train or in your car and take a trip.

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